SOFT SAVING: REDEFINING FINANCIAL WELLNESS FOR GEN Z

Soft Saving: Redefining Financial Wellness for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success complied with an acquainted pattern: gain progressively, conserve strongly, purchase a home, and prepare for retired life. Yet Gen Z is approaching cash with a fresh perspective. Instead of concentrating entirely on long-term build-up, this generation is prioritizi

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